Marketing Management Certificate

This program is also available completely online.

The Marketing Management certificate helps students develop the methods, tools, techniques, and management skills needed for success in marketing, which involves the distribution of goods and services. Students learn how to analyze all marketing-related aspects of a business, including strategies, communication and decision-making, that contribute to organizational growth. These skills have broad applications in private organizations as well as in government and nonprofit organizations. Graduates may get jobs in retailing, inventory control, transportation, warehousing, advertising, or selling. All of the courses in this program can be applied to the Associate of Applied Science (A.A.S.) degree in Marketing Management

Graduates of the Marketing Management Certificate Program will be able to:

• Relate the role of marketing in organizations and its effect on organizational growth.
• Correlate core concepts of marketing with the role of marketing in business and society.
• Evaluate the effectiveness of an integrated marketing communications plan.
• Analyze an organizations strengths, weaknesses, opportunities, and threats from a marketing perspective.
• Analyze marketing information to make informed decisions about marketing strategies.
• Determine the relationships among social, legal, ethical, and technological forces and how they impact marketing decision-making.