Program Type: Career Program

Program Total: 60 Credits

Program Description

The Marketing Management program helps students develop the methods, tools, techniques, and management skills needed for success in marketing, which involves the distribution of goods and services. These skills have broad applications in private organizations as well as in government and nonprofit organizations. Graduates may get jobs in retailing, inventory control, transportation, warehousing, advertising, or selling. The courses required for the Marketing Management Certificate may be applied to the Associate of Applied Science (A.A.S.) degree in Marketing Management.

Graduates of the Marketing Management A.A.S. will be able to:

  • Relate the role of marketing in organizations and its effect to organizational growth.
  • Analyze an organizations strengths, weaknesses, opportunities, and threats from a marketing perspective.
  • Analyze marketing information to make informed decisions about marketing strategies.
  • Correlate core concepts of marketing with the role of marketing in business and society.
  • Determine the relationships among social, legal, ethical, and technological forces and how they impact marketing decision-making.
  • Evaluate the effectiveness of an integrated marketing communications plan.
  • Prepare financial statements in accordance with Generally Accepted Accounting Principles (GAAP).
  • Analyze the risk factors in the management of finances.
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Required Courses

PAS-1000 First Year Experience Credits: 1 (Institutional Requirement)

BMT-1010 Introduction to Business Credits: 3 (Program Requirement; Critical Course)

EGL-1010 Composition I: Expository Writing Credits: 3 (English General Education Requirement)

ACC-1001 Principles of Accounting I Credits: 3 (Program Requirement)

INT-1010 Introduction to Information Technology Credits: 3 (Computer Literacy Institutional Requirement)

BMK-2510 Introduction to Marketing Credits: 3 (Program Requirement; Critical Course)

MAT-1140 Introduction to Statistics Credits: 3 (Mathematics General Education Requirement)

BMT-1620 Financial Planning and Investments Credits: 3 (Program Requirement)

EGL-1320 Composition II: Writing for Business Credits: 3 (English General Education Requirement)

BMK-2630 International Marketing Credits: 3 (Program Requirement)

NTR-1010 Introductory Nutrition Credits: 3 (Science No Lab General Education Elective) or

GEO-1010 Physical Geography Credits: 3 (Science No Lab General Education Elective) or

BIO-1110 Environmental Biology Credits: 3 (Science No Lab General Education Elective)

BMK-2710 Salesmanship Credits: 3 (Program Requirement)

BMT-1570 Small Business Management Credits: 3 (Program Requirement)

ACC-1030 Accounting for Managers Credits: 3 (Program Requirement)

COM-1010 Foundations of Communication Credits: 3 (Arts/Humanities General Education Elective) or

PHL-1010 Introduction to Philosophy: The Art of Questioning Credits: 3 (Arts/Humanities General Education Elective) or

PHL-1090 Introduction to Logic Credits: 3 (Arts/Humanities General Education Elective)

BMK-2730 Retail Business Management Credits: 3 (Program Requirement)

BMK-2770 Advertising Credits: 3 (Program Requirement)

BMT-2400 Strategic Management Credits: 3 (Program Requirement)

PHL-2400 Business Ethics Credits: 3 (Program Requirement)

ECN-1030 Principles of Macroeconomics Credits: 3 (Social Science General Education Requirement)

BMK-2920 Business Marketing Internship II Credits: 2 (Program Elective) or

ACC-1070 QuickBooks I Credits: 1 and

ACC-1090 QuickBooks II Credits: 1

Transferability

Credit earned at any public institution in the state shall be transferable to any other institution if the:

  • Credit is from a college or university parallel course or program;
  • Grades in the block of courses transferred average 2.00 or higher; and
  • Acceptance of the credit is consistent with the policies of the receiving institution governing students following the same program. Refer to ARTSYS at artweb.usmd.edu and the receiving institution's catalog to select transferable courses.
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